Knowing the importance of a social media presence (especially for newer companies), he went about creating his own – starting on Facebook. Ryan Reid is a full-time teacher who recently started a consulting company for teachers and school principals called Education Enlightened. Even the most casual visitor should be able to determine immediately who you are, what product or service you provide, and why you believe your company offers an advantage over competitors. Mirror your website design - reinforce your brand identity.Īnd above all, be clear and keep it simple.Introduce new designs, products or services - cover images get the message out there.Tout your awards - go ahead and blow your own horn, it’s your page.Introduce your team - if you’re in a people business, put your people on your cover.Publish a fun fact - why not share a tidbit that can attract customers?.Promote a giveaway - it’s a great way to generate interest and responses.
Some of the ways businesses use their Facebook cover to promote themselves include: As your images change over time, you’ll be both building an overarching theme and boosting your brand recognition. Promotions and campaigns will come and go, but your cover image should stay on brand. What your Facebook cover image says about your brand is up to you.
They asked for a design that would make their audience feel upbeat and happy.ĩ9designer took these directions and assembled a design featuring a collage of stock photos and easy-to-read text, creating the comfortable, natural and professional feeling requested by the client. Given what the company does, they also knew they wanted their community of professionals to be the forefront of the creative. If you take a look at The Prep Source’s website and logo, it’s clear that blue is a core part of their brand identity – so it’s no surprise they requested that blue be a prominent color in their Facebook cover design. The company quickly launched a Facebook cover design contest on 99designs. When the company launched its Facebook page in May 2014, they knew they needed a strong cover to drive engagement. įacebook page | 99designs contest The Prep Source is an online crowdsourced marketplace (remind you of anyone?) that connects job seekers with potential mentors – industry professionals in the career they would like for themselves. The good news is that there are many fun ways to make the cover and profile images interact. Any text or visual element placed in that corner of your cover will be obscured. As you may have noticed, the profile picture overlaps the lower left corner of the cover image. The graphics should be simple and engaging - remember, you only have a few seconds to capture a potential consumer’s interest, so make the most of that time.Īlso, be aware of how your cover image will interact with your profile picture. Generally, the cover should emphasize image over text, so unless your company makes keyboards, let the image do the talking. Remember to use RGB color mode, not CMYK. The upload size for your profile picture should be 180 x 180 pixels (and will appear as 160 x 160 pixels). The best image size to upload is 1702 x 630 pixels at 72 dpi (the cover will appear as 851 x 315 pixels). The Facebook template is pretty simple and straightforward. For inspiration, don’t miss the case studies and some of our favorite Facebook covers from 99designers. Now that you know why you should redesign your Facebook cover, we’ll show you how.īelow are three effective Facebook cover design tips to help your business succeed.
In our Facebook cover design infographic, we indicated that 79% of businesses surveyed saw increased engagement after having their cover redesigned. But before you dive in, there are a few things you should understand - not only about Facebook and its users, but also about the role of design in creating an effective cover image for your company’s page. Well, over 651 million of us are, and once you let that number sink in, you can see how the social media site is a wellspring of potential consumers for your business. It seems that nearly everyone is on Facebook these days.